Showcasing exclusive content and top-notch merchandise at a pop-up store has become a must for many brands in Korea as a means of promotion.

Pop-ups open for a brief period to reach new customers by giving them an opportunity to experience the brand and strengthen the brand loyalty of existing clients.

Though commercial, such fleeting spaces have also become one of the most sought-after date spots for friends and couples here, developing into a new kind of playground, particularly for millennials and Generation Z.

Fun and free

• ·Mirae Asset Securities names new CEOs
• ·문재인 "부동산 정책, 초유 상황에 실책…신뢰 잃어 뼈아프다"
• ·외교부, 이스라엘 전역 여행경보 ‘특별여행주의보’ 발령
• ·[Herald Interview] Forever is not impossible: Oneus aspires to global reach with 'La Dolce Vita'
• ·BTS' V and Blackpink's Jennie break up: sources
• ·Voter interest reaches all
• ·[Herald Review] ‘Carmen’ redefines iconic femme fatale as stalking victim
• ·Seoul condemns Hamas’ attack on Israel
• ·Court overturns ruling on fabricated asylum interview: report
• ·[Herald Review] ‘Carmen’ redefines iconic femme fatale as stalking victim
• ·Young swimmer enjoys self
• ·尹 “국민, 안보 믿음 가졌을 것”…4000명 장병 동원 행진 주관
• ·Four Korean drama series nominated for Critics Choice Awards
• ·S. Korea defeat Japan for 3rd straight men's football gold
• ·Hamas surprise attack out of Gaza leaves hundreds dead in fighting, retaliation
• ·S. Korea beats Chinese Taipei for 4th straight baseball gold